June 7, 2022

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Top 6 E-commerce Tech Trends in 2022

The online market does not stand still – new technologies, services and applications are emerging. Every day we see that new technologies are gaining a foothold in different industries. 2022 is not going to be an exception. In the following article, we will talk about tech trends that e-commerce representatives should look at.

Cloud Technologies

The cloud helps companies quickly launch online stores, delivery services and mobile applications for customers. Such a solution is beneficial not only for large retailers but also for small online stores.

Just as Apple has an ecosystem of devices and apps, third-party developers create sets of their services. The use of such ecosystems is especially beneficial when a company is engaged in several activities.

Cloud technologies are used in almost every industry. Companies are striving to keep up with modern trends. Cloud is especially popular in the online gambling industry. A lot of online casinos including PlayAmo use the following technology.

Absence of Intermediaries Between Buyers and Sellers

An intermediary can be a marketplace, dealer or distributor. Increasingly, the manufacturer itself wants to communicate with the buyer. This has created a new format of interaction in business – Direct-to-Consumer, or D2C when a brand sells something to the final buyer.

This approach better acquaints the manufacturer with the target audience of its product, making it possible to analyze and improve the quality of production. Some large companies even refuse to place goods on marketplaces.

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For example, Nike has already announced that it will stop working with Amazon and eBay in order to maximize the number of buyers through its own website, and not through intermediaries.

“Zerocoding”

To create an online store with payment acceptance and delivery, you no longer need to know coding or look for developers. There are many “zerocoding” platforms on the market that allow anyone to quickly enter e-commerce. Usually, they are ready-made online stores.

Simplification of Ordering

In the first place among the reasons for the refusal of the purchase is the complex process of placing an order. If a user needs to fill out ten different forms, they are more likely to find another online store with a 1-click checkout.

The competitive advantage remains the introduction of different payment methods. Paying with a bank card is already the standard. People are more actively moving to use Apple Pay, Google Pay and payment by QR code. It’s easier and faster, you don’t need to keep a plastic card at hand – it’s rare that anyone remembers its number by heart.

“Green” Business

People have become more interested in the manufacturer and the quality of his products. In this case, we are talking about how environmentally friendly the product is.

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E-commerce is associated with a large amount of packaging, energy consumption and a negative environmental footprint from transport. Therefore, many large Internet companies are implementing eco-initiatives

Fast Delivery

During the pandemic, the service for delivering day-to-day or even within the next hour has rapidly developed. You get used to good things quickly – people began to look for stores that now offer such delivery.

To do this, companies connect to major courier services or organize their own. In the first quarter of 2021, the share of in-house store delivery services increased by 7% compared to the past.


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