According to sources, the B2B buyer alone manages between 60% and 90% of his purchasing process. It is therefore necessary to be in the places where he will carry out his research, with quality content attracting his attention. Inbound marketing is a revolution in the field of marketing. Inbound marketing is the reverse of traditional marketing, it is the reverse of demand marketing because it is on the offer that we must arouse interest and not the other way around. Hence the term “inbound”, which is opposed to “outbound”. It is the customers who do your marketing. To cope with the changing ...Read more

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