It is best to know the best time to make posts on Facebook, as this would help your brand to stand out and reach out to more customers. In the course of this article, we would be learning how to get the best out of Facebook by using data driven insights to choose when to post.
Without further mouthing, let us delve into the article.
Getting the best time to post your brand’s content on Facebook can be a challenge at times.
Is there any such thing as the best time to post on Facebook?
Truth is, there is no particular best time for posting your brands content on the Facebook social media platform. To be able to get the best out of your social media engagement goals on Facebook, it is good to post at the right time. Other researchers have done their homework and came up with a postulate of the approximate best time to make posts on Facebook. With that being said, the best time to make a post on Facebook is between 1pm – 3pm on the weekends. According to Buffer, there are higher engagement rates up to 18% on Thursdays and Fridays.
Here are other postulates of other top brands about the best time to make a post.
l According to HubSpot, Thursdays and Fridays from 1pm to 3pm is the best time to make a post on Facebook.
l According to Track Maven the best time to post is at 8p.m on Thursday.
l CoScehdule thinks that the best time to make a post is from 1-4pm late on weekends.
With the aid of all these studies, digital Marketers can draw an estimate of the best time for their brands to make posts. Truth is, the best time to post depends on a couple of factors that are specific to every brand. What is the niche of your brand? What kind of competition is your brand up against? What is the geographical setting of your brand? Does it have a brick and mortar storefront or is it a fully online business? Instead of find the best time to post on Facebook
The Main Reason Why there’s no universal best time to post on Facebook
The major reason is because of something known as “content crush”. There is more content on the Facebook social media platform than there is to consume. It is with the aid of the Facebook News feed algorithm that we see what we see when we open Facebook.
According to research if you make a post on Facebook, you are in direct contention with over 1500 other posts. This is why it is good to make your Facebook posts at the right time.
For instance if a study shows that the best time to post is on Monday, every other brand would want to post on the same day. This would make a lot of posts not to be seen due to high competition in your brands industry.
Here are some tips to follow if you are faced with a scenario where most of your competition makes posts at the same time as you. Here are two best approaches to share your Facebook content for your brand:
- According to what your data tells you
- The best time that is relevant
1. According to What your Data Tells you
If you are a social media marketer, you should be well aware of the fact that Facebook helps brands with useful data. This data from Facebook is available to all admins and page owners. With good insights from Facebook on how your content is performing, you can figure out the best time to make posts. That is way better than using data drawn from other multiples that you don’t own.
2. The Best Time that is Relevant
This tip is a little bit less complicated. But the truth Is, most of your brand’s content works best when it is most relevant.
A good example of this is how most brands share the biographies of celebrities when they are currently trending on social media. For instance, if a Nigerian Celebrity like Williams uchemba is Trending, a New Media like Nairapawa can go on to create their Biography. This way, the content would gain more traction on Facebook, because it is the most relevant time to post it. Another example is the Posts that Most Sport news platforms post in football seasons.
To be more practical, if your brand has launched a new product solution, it is best to share the post directly after the announcement. You can use traditional Advertising and make an advert on Radio or local TV stations.
Tips for choosing the Best time To Make Posts on Facebook
Get the Best results with the Ideal Time for Posting
Having an acute knowledge of when your audience is most active is a sure-fire way to get the best results from Facebook posts. Your brand should endeavor to share their posts when they expect the most engagement. With this in mind, you would be getting the best results. This would also have a ripple effect on your brand awareness and loyalty.
Your brand should Try to Show up Consistently over the Long Term
Consistency is a major factor that ensures the success of any brand on social media. You do not just want to turn up seasonally with your Facebook posts.
With a consistent posting pattern, you can show your brand’s customers that you have a sense of reliability and trust.
Making posts consistently is not enough, engaging your audience is a way to take your campaign to the next level.
With the engagement rate, you can move your customers up your sales funnel.
Facebook is a social media platform that is filled with a lot of content. So it is easy for your brand’s posts to be lost in the noise. If your brand’s Facebook posts are not consistent in terms of quality, your audience simply would not recognize your content.
However, you have to make sure that the content of your brand has the right balance. When you make Facebook posts too often, they appear to be spammy. This would take down your engagement rates of your Facebook posts.
Depending on how unique your audience is, you may have to make Facebook posts many times a week.
Make your Facebook Posts in the Time Zone of your brand
There is no need to post an article even if your audience is fast asleep. Imagine posting articles on Facebook while your audience is asleep in another time zone.
You need to be able to make your audiences posts while they are awake and ready to view them. Even if your brand has a Global audience, think of the best time zones where you have the most engaging and active audience. With this principle in place, you are sure to get the best results and get successful posts.
Every brand should put into consideration the fact that they need to create their own custom audiences. These would help the company to have a better insight on their followers and have more data available for their next post. It is this data that would determine how and when they would make their next posts.
Think about when your brands competitors are Making posts
It is always best to take a close look at your brands competition. This way you can spot the time that they use to share their content. You should also be able to mind the kind of response your posts get from your audience. Does the posts get a lot of engagement? Does it spike at certain times? With these interactions, your brands posts can get noticed via a viral reach.
If your brand and its competition share the same audience, it is possible that what works best for them would work best for you. Once all this is set, you need to make sure that your brand’s content is more engaging and better.
Also take a glimpse at the content of your competitors that are not performing well and learn from their mistakes. Your brand does not need to copy content on Facebook what your competition is doing, all you need to do is to watch and learn.
Check for the time that Your audience is most active online
This Facebook posting tip is as a consequence of the previous post. In a bid to make your posts perform well, you need to understand your audience’s behavior. With this tip you can know the best time to make a post on Facebook.